The warm summer months are approaching and all the highways and off-the-beaten roads are just begging for good company, all-time classic playlists, and of course, a fully loaded vehicle. And what does this mean for you as an auto mechanic? Here’s a tip – it’s not packing up… Instead, you should step up your marketing game and get as many customers as you can service and maybe do that trip at another time of the year. Jokes aside, here are 6 promotion ideas to help you make the most of the hot season. And guess what? ARI’s mobile mechanic app is here to make your life easier every step of the way.
1. Free Road Trip Inspections
Every driver should know how important is to check their vehicle before a road trip. While most people settle on checking the oil level and the tires, you can win some future clients by offering a free inspection for a limited time. By providing detailed insights into their vehicle’s condition and recommended repairs, you can build trust and potentially generate additional business. The transparency of a thorough inspection can go a long way in winning over customers.
2. Discounted Oil Changes
With summer driving in full swing, everyone’s due for an oil change. And if it was you who determined this because of the free road trip inspection from above, it’s a good time to mention the special promotion on oil changes you also offer. Throw in a discounted rate and a coupon for their next one, complete with a friendly reminder. Keeping their engines running smoothly has never been sweeter.
3. Gift Cards For Future Services
Encourage repeat business by gifting each customer a valuable gift card that can be used toward future services. Timing your promotion around special events like Small Business Saturday or back-to-school season can further incentivize customers to return. Make sure the gift card is enticing and versatile in the services it can cover.
4. Company Branded Items
Want your shop to be the talk of the town? Give away branded goodies like t-shirts, travel mugs, and keychains. Practical and stylish, these items not only please customers but also spread the word about your shop wherever they go. It’s marketing that sticks around and is not much of an investment.
5. Raffles And Contests
Get the excitement revved up with raffles and contests offering cool automotive prizes. Whether it’s free services, gear, or accessories, these interactive promotions create buzz in-store and online. Get your customers engaged and watch your shop take the spotlight.
6. Customer Rewards Program
Who doesn’t love a reward for their loyalty? Launch or ramp up your customer rewards program and watch those repeat visits roll in. By showing your customers some love, you’re not just building relationships – you’re creating brand advocates who’ll keep your shop in mind for all their automotive needs.
Leveraging ARI’s Mobile Mechanic App for Smooth Sailing
Now, how do you let customers know about your discounts and perks? Well, ARI’s auto shop management software has your back. With customizable fields for crafting targeted email and SMS campaigns, reaching out to customers with enticing offers has never been easier. Track your campaign performance, tweak your strategies, and watch your marketing efforts hit the fast lane for maximum impact.
ARI’s Marketing features provide a seamless and functional platform for executing your summer promotion ideas, helping you attract new customers, retain existing ones, and showcase the quality services of your shop.
So, fire up your engines, roll out those summer promotions, and let ARI’s mobile mechanic app be your trusty companion on the road to success. Let’s make this summer one to remember for your auto repair shop, where every customer drives away smiling and satisfied.
