Your Client Portal Just Got More Personal — and a Whole Lot Easier to Walk Into

We shipped two updates to the ARI Client Portal that share one goal: making the portal feel less like our software and more like your shop. One makes signing in effortless for every customer. The other — for Pro Plus shops — makes the entire experience unmistakably yours, from the login screen to the booking page to the voice on the phone.

Here’s what’s new.

Signing in used to be a small puzzle. Now it just works.

For a long time, the sign-in page asked your customers for a “User ID” and a “Client ID” — labels that made perfect sense to a database and no sense to the person holding a coffee in one hand and their phone in the other. Every confused customer was a potential “how do I log in?” call to your front desk.

That’s gone. The new sign-in page does three simple things:

• Customers just search for your shop by name. They start typing, your shop appears in the list — logo and all — they pick it, and enter the one ID you gave them. No cryptic codes to decipher.
• You get your own sign-in link. Share portal.ari.app/auth/login?userId=YOUR_SHOP_ID anywhere — your email signature, your website, a printed invoice, a text — and it opens a page that already knows who you are, greeting your customer with your logo and shop name. This works on every plan, no upgrade required.
• The links you already send still sign customers in automatically — now behind a clean, branded “Signing you in…” screen instead of a blank flash.

It also speaks all four portal languages, puts the form first on phones, and quietly hardened the sign-in behind the scenes to shrug off password-guessing bots. Less friction for your customers, fewer support calls for you, and more people actually using the portal to view invoices, pay, and rebook.

For Pro Plus shops: make it entirely yours

If the branded login is the first handshake, white-label branding is the whole relationship — and it’s included with Pro Plus, automatically, with nothing to set up.

Your customers stop seeing ARI and start seeing you, everywhere it counts:

• Your logo and shop name on the login page, the booking page, and the browser tab and icon of every invoice, estimate, inspection, and appointment link you send.
• The “Powered by ARI” line on your online booking page becomes your shop’s name.
• Inside the portal, ARI’s links, badges, and promo touches step aside so your brand stands alone.
• Even the AI assistant plays along — instead of introducing itself as “Ari,” it presents as your shop’s virtual assistant and never mentions us on the call.

The effect is simple but powerful: from the first click to the booked appointment, your customers feel like they’re dealing directly with your business — because they are. It’s the difference between “some software my mechanic uses” and “my shop’s app.”

Why it matters

A portal only helps you if your customers actually get into it and feel at home once they do. These two updates attack both ends of that: easier in, and unmistakably yours once they’re there. Fewer login headaches, a more professional first impression, and — for Pro Plus shops — a customer experience that carries your name the whole way through.

Get started in two minutes

1. Grab your shop’s sign-in link and start sharing it — every customer who uses it lands on a page branded to your shop.
2. On Pro Plus? You’re already white-labeled everywhere — nothing to configure. Send an invoice or open your booking page and see your brand front and center.
3. Not on Pro Plus yet? This is what the upgrade buys you: a client experience that looks and sounds like your shop, not ours.

Your customers already trust your shop. Now the portal looks like it.